Many states, and countries, have differing legislation that controls the cleanliness of the work being made. Flair pens head the top of every list of best teacher pens. Their reliable ink flow and vibrant array of colors make them a perennial classroom favorite. Hepatitis B, for example, can be an acute, or short-term, illness, but for others, it can become a long-term, chronic infection that can lead to major health issues like cirrhosis or liver cancer.
If the needle is rusty, Rokhsar adds that tetanus while uncommon in the US can be another risk. The Deluxe model turned out to be the right product the public was waiting for. Even competitors acknowledged it as Number One in sales among ballpoints and probably the largest selling pen inside the U.
Around 7,, units were sold during the first year roughly 30,, at the end of [2]. The first two generations of Paper Mate pens. As soon as Paper Mate brought out a desk version of the Deluxe model. Pittsburgh Post-Gazette, May 19, Some time later Spatz redesigned the base as well as the penholder, both elements becoming elegantly streamlined in the way shown in patents US D, filed on September 3, ; granted on August 17, ; assignee Frawley Corporation and D, filed on January 29, ; granted on August 17, ; assignee Frawley Corporation.
The retail price of the complete desk set remained, however, the same. Sets for use in banks have been referenced [1]. Schrader for a method of improving the life of ball-point writing instruments by plating the tip with a metal from the group of nickel, copper, silver, platinum, gold, rhodium, osmium and chromium.
Such a process avoided the corrosion, pitting, leakage of link, seizure of the ball, etc. In addition, the metal layer enhanced the traction between the tip and the writing surface so that the ball did not slide or skip upon a calendered or slightly oily surface, but instead deposited ink as soon as contact and relative motion was stablished.
New refills with "exclusive silvered tip" for faster start and smoother writing were introduced by April Available in fine and regular medium points as well as in four ink colours red, green blue and black , they fitted equally all the Paper Mate's ballpoints in production for several years. US patent No. The Deluxe model, re-designed, enjoyed from a second life under the name Tu-Tone. Once Frawley had a winner, his next target was the New York market [1], from where he planned to expand to the rest of the U.
Frawley bought full-page newspaper advertisements and heavy radio and TV spot schedules. He began providing dealers all kinds of point-of-purchase material too. At the same time, he brightly spread the rumor that Paper Mate was broke in order to discourage the competition.
Vassar Chronicle, Volume X, No. Paper Mate's advertising on a Deluxe pen. Notice the copy point "bankers approve". So confident was Frawley on his product as well as on the power of advertising that he launched a huge campaign with the aim of getting nationwide recognition of the superior qualities of his pen and ink. Together with the copy point "bankers approve", similar advertising claims such us "principals approve", "mothers approve" and "winner of nation-wide acclaim from Some store detectives, in fact, had explicit orders to eject him.
Frawley soon concluded that a less precarious way to achieve distribution would be to give the pens away. That proved to be nearly as hard as selling them. Nevertheless, after a lot of effort he could finally get rid of the first 10, units and then decided to continue making more. Not a few pens had been given to bankers.
Frawley cleverly understood that it was absolutely necessary to recruit to his cause these professionals, among others, in order to change public's poor perception of the ballpoint pen. S hortly he began to receive letters from some of them.
They showed themselves very satisfied with the pen's performance, remarking that the ink dried indeed instantly , what made it with no doubt suitable for banking. Since June it was successfully used for many years [6]. In such a case, he would pay their profits in advance. Moreover, he would give them a generous advertising allowance. Consequently first Paper-Mate's advertising took place on a co-operation basis in local press.
Promotion as much as a swell product proved to be essential for the growth of sales. In an interview Frawley remembered his early attempts at advertising [1]. The Macy's Department Store had finally become one of his first customers. He had convinced Macy's to buy his pen and Macy's insisted on running a large advertisement in the San Francisco Examiner.
That advertisement said "Now Macy's brings you Paper Mate". Macy's even guaranteed the pen's performance. Frawley questioned the wisdom of the campaign, but Macy's was adamant. On the day of the sale, pens were piled high on tables and half a dozen of Macy's clerks waited for customers. Twelve hours later, only eighteen had been sold!
Apparently, the Paper Mate kept the same retail price during its marketing period. There was a choice of four barrel colors: red, green, blue and black. Refills cost 49c. Advertising on a Paper Mate's first pen. There also existed an office version in contrast to the regular one without either push-button or clip, but a chain attached to the upper end of the pen instead.
The refill was also different from that of the regular version, a little bit longer, with a second crimp near its top the first one being non-functional. The retracting spring was set in place between the top crimp and the pen top. Office version of the first Paper Mate pen. Details: upper end and barrel imprint.
Comparison between the regular green and office blue versions. Their different parts are absolutely interchangeable! Refills of the regular above and office below versions. The location of the retracting spring is also shown. Personally, I have never seen any reference to the office version in documentation catalogs, advertisements, etc.
Nevertheless, some advertisements read claims such as "Paper-Mate is used in nearly 1.
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