Who invented mike and ike

The campaign worked wonders as the Mike and Ike brand reported their highest sales in 10 years and a rise in revenue of more than 9. So I guess the age old adage is true, absence really does make the heart grow fonder. Comment below! He is passionate about creative marketing, design and brand etymology. Your email address will not be published. Photo Credit: The Imaginary World Again, there is no way to know for certain as the duo was never officially announced until after Sam Born passed away, but it is interesting that this image was selected as the first representation of Mike and Ike.

Adam Lang. Just Born relocates to Bethlehem, PA. The company thrived in spite of the Great Depression, and in , Just Born moved its operations to an empty printing factory in Bethlehem, Pennsylvania, where it soon became another important employment source for this well-known steel town.

Just Born acquires the Maillard Corporation. Just Born grew significantly through the acquisition of other candy companies.

The first important acquisition was the prestigious Maillard Corporation in Over the years, Just Born expanded the brand to include a variety of other flavor assortments.

Although better known for its jelly bean technology, Rodda also made a small line of marshmallow products that intrigued the Just Born family. Eisenhower, whose nickname was "Ike. Additional flavors such as Root Beer came in the s, and others have been introduced on and off since. There are also seasonal packages for Easter in which the Mike and Ike flavors are formed as jelly beans.

In April , the company ran an ad campaign based on the premise that Mike and Ike were "breaking up" due to "creative differences"; the packaging showed one or the other name scratched out. The campaign was intended to capture the interest of younger consumers.

In the company announced Mike and Ike would reunite.